W.L. Hickey Sons

Since 1904, W.L. Hickey Sons (WLHS) has installed over $1 billion worth of plumbing systems in the Northern California region. WLHS had completed several large projects and moved into a new facility since the last website redesign. Their logo had evolved into multiple iterations over the decades with no cohesiveness or consistent guidelines. The goal was to establish a more modern yet traditional approach to the redesign. Using black and white photography helped tell the story of an industry leader in the construction industry managed by its fourth generation of the Hickey family.

The project included a photo shoot inside the warehouse and offices. DD worked with Bill Z Photography to develop a shoot list and to art direct the full day photo shoot. The new site showcases several new projects, utilizes the updated logo and contains more information about the company, its history and updated leadership team.

Project Overview

Below are some of the highlights of this project:

  • Created an updated logo and style guide for WLHS
  • Collabrated with photographer to develop shot list
  • Curated the photos with client
  • Built and populated a new WordPress site
  • Added in log in functionality for employee resources