Geller International

Geller International is a global importer and exporter of fine foods. Jim and his team have grown the business over the past several decades to include wagyu beef, organic produce and wide variety of Asian specialty products.

The previous site was hindered with serious usability problems and did not reflect the high quality of service nor the range of products that they import and export. Most of images were never optimized making the site very slow to load. The existing self maintained WordPress installation was unstable, making it difficult and expensive to update the site. Our team moved the site to a hosted WordPress environment where the service provider maintains the environment and WordPress upgrades.

The new logo reflects the strong connection with their selection of products from Hong Kong, Singapore, and Malaysia. The Sumi paint brush style "G" letterform on the red circle is indicative of Asian culture and Jim's fluency with Japanese language. The strong sans serif typeface can be reduced to cobrand products that they distribute to various markets.

Project Overview

Below are some of the highlights of this project:

  • Created an updated logo and style guide for Geller International
  • Created new business cards and a design for their company van
  • Created a new site architecture
  • Selected high quality photos for the site
  • Populated and built a new WordPress site
  • Setup site in a Hosted WordPress Plan